The Importance Of Search Engine Optimisation

The Importance Of Search engine Optimisation

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When on the search for information, most people’s first go-to is the Internet. Long gone are the days of family encyclopaedias, library cards and phone books; if you need an answer, you can get it within milliseconds of typing a keyword into a search engine like Google. Whilst this modern availability of information is a blessing, it can be a curse for new companies trying to be visible in such an information-saturated environment. In a survey conducted by NetCraft in January 2021, it was found that there are over 1 billion websites live on the Internet at the moment, all battling to get onto the first page of a Google search. So, in an environment where there is so much competition to get internet traffic to your website, how can you give yourself the edge to get onto page 1?

What is SEO?

Enter – search engine optimisation (SEO). This term broadly refers to a technique that is used to improve the relevance of a website so that it features in results produced by an internet search such as Google or Bing. There are various sites online claiming to have the ‘Idiots Guide to Search Engine Optimisation’ and they are wholly overcomplicated. Despite popular belief, there is no magic piece of code or IT “hack” to gaining more traffic. Although there are various more technical ways of improving your visibility on search engines, one easy, fool-proof way of doing this is simply by consistently, continuously creating unique content on your site. An initial website creation that is neglected and not updated regularly will fall in search engine rankings rapidly. 

The impact of this simple technique has been illustrated in a study conducted by Jakub Zilincan (2015),  who launched a website in 2012 and continuously created content for the site, whilst monitoring the impact on website traffic from search engine results. Initially, only 44% of visitors were via search engine, but within 11 months this had increased to 63%, with the overall number of visits increasing by around 30% every single month, reaching 10,000 visitors per month. This study didn’t make use of any other fancy techniques such as keyword targeting or off-site optimisation (this includes the use of social media to promote a website) – and yet they still had an impressive increase in engagement just from keeping consistent with new web content and keeping the site updated regularly.

How can I utilise SEO?

When it comes to improving the visibility of your website, you will get out what you put in. By focusing on the creation of well thought out, original content, on a regular continued basis, the traffic will soon follow. For some, this may seem like a daunting task. After all, you have your business to run and can’t devote regular time to the upkeep of your website. You may be wondering what other options you have – this is where LittleLeaf can take the burden off your shoulders, allowing you to concentrate on the aspects of your business that need your attention.

For a monthly fee, LittleLeaf can help you get to the top of any internet search with a targeted optimisation approach that suits your business and your budget. Not only can we assist with content editing, we can help with techniques touched on above such as keyword targeting and provide ongoing expert advice on how to make your website visible. For a full breakdown of the help we can offer take a look at our dedicated SEO packages via the link below. 

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